Tuesday, April 07, 2009

FP7 - Shame of Advertising



The organizers of the Dubai Lynx Awards have stripped the most-awarded agency at last month's Middle East awards festival of its Agency of the Year title and seven prizes for work that turned out to be scam ads for Samsung, Nissan and a product called Higeen Mouthwash. The agency, FP7 Doha, is part of the Middle East Communication Networks, owned 51% by Interpublic Group of Cos., and works closely with McCann Erickson in the Middle East.
~ AdAge.com

The organisers of the Dubai Lynx are looking into more accusations of scam work (and copy-cats?), according to the Campaign Middle East blog. Adnationme.com

In addition to the Agency of the Year title, FP7 was stripped of a print Gold, a TV/cinema Gold and two print Silver awards for Samsung; print and outdoor silvers for Higeen mouthwash; and a TV/cinema bronze for Nissan. Another 10 FP7 ads that had been shortlisted in the print and outdoor categories were also disqualified, the festival said. ~ AdAge.com

Read more at:
Editor's Pick - Lynx mess: The whole story

Click to read the Anubis Blog view the copied ads and comments at -
http://bloganubis.com/

Aramex complains about FP7 Doha work
http://bloganubis.com/2009/04/05/aramex-complains-about-fp7-doha-work/


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