Saturday, August 19, 2006

Laban Ups Colas !


The fizz was too good to last. Yesterday, one of the Cola Giants finally admitted that their fizz drinks could be dangerous.

"Pepsi's top boss in India on Friday virtually admitted that the flagship fizzy cola of his company could be harmful for children, saying Pepsico India will "discourage primary schools" from allowing the drink.

Rajeev Bakshi, chairman of Pepsico India Holdings Private Ltd, said as a company he always wanted Pepsico to keep its "fun drinks" like Pepsi and Miranda away from school children. "Our advertisement and marketing exercises never target primary school children," he said."

Coke and Pepsi are already banned in several states in India due to high pesticide levels. With this admission, other Indian states and even other countries are sure to jump onto the "Boycott Cola" frenzy. One question of logic remains - if colas are harmful for children due to chemicals - Are adults immune to it? Poison is poison whether consumed in small or large measures. In the end it will snuff out life.

In Dubai however, Colas are being avoided for another reason. Several shops have raised the price of colas to Dh 1.25 or even Dh 1.50 from the usual Dh 1. They cite increasing costs being imposed by the companies. With the cost of tea being hiked after 28 years from 50 fils to 75 fils and even one dirham in certain outlets the only thing left on my list of cool and refreshing drinks at 50 fils is Laban Up!

Laban, is the Lebanese word for yogurt. Laban Up is essentially yoghurt diluted with water, powdered milk, and salt. It is the best remedy to compensate for salt the body loses through sweat in the harsh gulf summers and high humidity.

With only loose change to spare in my pockets, No more colouful fizzy poison cans or bottles for me. Just me and my Laban Up in its Elopack. With two Laban Ups for one dirham - whoopie! Double the refreshment! Enjoy!

3 comments:

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Rashmi Vijayan said...

whts with the UAE government? hiking up prices of things every now and then...Didn't know coke has become 1.50 now..sheesh!!

Anonymous said...

loose change...back in India we call that "chilller"...I'm afraid my chilller will soon become redundant...