"French retailer Carrefour SA has been fined about $2.88 million (Canadian) by a French regional court for false advertising, selling items below cost and collusion with suppliers. Carrefour, the world's second-largest retailer after Wal-Mart Stores Inc., was fined in a correctional court in Evry, south of Paris, the company said in a statement." ~ The Star
The bulk of the fine, 1.5 mln eur, related to the false advertising charge that saw Carrefour accused of advertising products, which were either unavailable in sufficient quantities, were not sold at the advertised price or did not match the description in the group's catalogue. ~ ABCmoney.co.uk
This news article gives some satisfaction that no matter how big you are, you can't get away for free at times. The fine may seem insignificant to the retail giant, but the fact the retailer has been indicted for false advertising and other misdeeds will hit their brand image.
Countless are the number of times that in Dubai, unbelievable promotions printed by retailers suddenly vanish into thin air or go "out of stock" despite only a handful of customers visiting the store.
Personal experience dictates that most items in the printed booklets are enlarged professionally clicked images with a bit of photoshop effects to add. For example, a cake in the leaflet looks big enough to feed 10 people. However, on reaching the shop, it is no bigger than a cup cake and in all probability hollow on the inside! Most advertised laptops or mobile phones always come with a catch or are suddenly no longer available in the market or it is out of production or discontinued.
Customer care and customer rights still have a long way to go in Dubai. Serious legislation and rules should be laid down in the near future - and a scheme to let people know their rights must be initiated in this city where supposedly the world comes to shop. This is something perhaps the journalists should look into and start reporting. After all most brochures and leaflets come with the morning newspaper as inserts.
Related Articles:
Retailer Carrefour fined $2.88 million for false ads ~ The Star.com (Canada's largest daily newspaper)
Carrefour to appeal 2 mln eur fine for dishonest business practices ~ ABCmoney.co.uk
The bulk of the fine, 1.5 mln eur, related to the false advertising charge that saw Carrefour accused of advertising products, which were either unavailable in sufficient quantities, were not sold at the advertised price or did not match the description in the group's catalogue. ~ ABCmoney.co.uk
This news article gives some satisfaction that no matter how big you are, you can't get away for free at times. The fine may seem insignificant to the retail giant, but the fact the retailer has been indicted for false advertising and other misdeeds will hit their brand image.
Countless are the number of times that in Dubai, unbelievable promotions printed by retailers suddenly vanish into thin air or go "out of stock" despite only a handful of customers visiting the store.
Personal experience dictates that most items in the printed booklets are enlarged professionally clicked images with a bit of photoshop effects to add. For example, a cake in the leaflet looks big enough to feed 10 people. However, on reaching the shop, it is no bigger than a cup cake and in all probability hollow on the inside! Most advertised laptops or mobile phones always come with a catch or are suddenly no longer available in the market or it is out of production or discontinued.
Customer care and customer rights still have a long way to go in Dubai. Serious legislation and rules should be laid down in the near future - and a scheme to let people know their rights must be initiated in this city where supposedly the world comes to shop. This is something perhaps the journalists should look into and start reporting. After all most brochures and leaflets come with the morning newspaper as inserts.
“It takes less effort to keep an old customer satisfied than to get a new customer interested”
Related Articles:
Retailer Carrefour fined $2.88 million for false ads ~ The Star.com (Canada's largest daily newspaper)
Carrefour to appeal 2 mln eur fine for dishonest business practices ~ ABCmoney.co.uk
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