Monday, November 19, 2007

Gulf Media nothing more than PR fluff!


The Media Marketing Show held at the Dubai International Exhibition Center from 11th - 13th November 2007, had a number of seminars, talks and debates that focussed mainly on the Media Scenario in the Middle East. Below, are a few excerpts of articles from the special coverage of the event by ArabianBusiness.com

Journalism in the Gulf: 'just PR fluff'
Mishal Kanoo launched a scathing attack on the region's journalists, claiming in a blistering speech that they lacked the courage to properly investigate controversial stories.

In the speech entitled ‘Is Journalism in The Gulf Just PR Fluff?' Kanoo, who is deputy chairman of the Kanoo Group, told delegates of the Arabian Business Media and Marketing Conference 2007 that he believed journalists in the region preferred to cut and paste news agency copy than to uncover the real stories in the region...

...Describing Dubai as "one of the best rumour mills in the whole of the Middle East," he said journalists preferred to skirt around controversial topics rather than drilling down to find the truth behind them. "There are some newspapers and magazines that do that but you reach a point where you stop," he said. "We don't want to get inside the onion. We will peel a few layers but we don't want to get inside."

The lack of proper investigative journalism is, he said, leading to a situation where UAE-based publications lack credibility and where readers seek verification from international publications to back up their claims. Read more...

Al Jazeera chief slams 24-hour news media
Media in the Arab world is "suffering from four major defects", the director-general of Al Jazeera today warned delegates at the Arabian Business Media & Marketing conference in Dubai.

Speaking to a packed crowd, Wadah Khanfar said that 24-hour news was "obsessed by breaking news", suffering from a "severe lack of historical context", was "betraying" the masses, and should focus on diversity as the key to future success.

"We are suffering from immediacy and are obsessed by being the first to break news, we should have something called 'slow journalism' which digs deep and understands the consequences,” said Khanfar. Read more...

Middle East media 'too laid back'
Piers Morgan, former editor of the UK's Daily Mirror newspaper, and a leading media player in the US and UK has called on the media in the UAE to be more competitive and more aggressive in its marketing and its reporting.

"There is a great opportunity in Dubai to create a really vibrant media world. There are a lot of great journalists coming here from [around the world], there is a great feeling of excitement, but it is not that competitive. The media here needs to shake itself up a bit - Dubai is exciting and vibrant, and the media should reflect this - the media in Dubai could set standard for the whole region," Morgan said. Read more...


Related Articles:
Complete coverage of the Media Marketing Show 2007 ~ArabianBusiness.com
Journalism in the Gulf: 'just PR fluff' ~ArabianBusiness.com
Al Jazeera chief slams 24-hour news media ~ArabianBusiness.com
Middle East media 'too laid back' ~ArabianBusiness.com
Media Marketing Show 2007 (MMS 2007) ~Official Site of MMS 2007

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